We design and hand-code custom websites for SMBs who want speed, the craft of a design studio, and real ownership of the code. No platform, no hidden subscription, no generic template.
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Alex F.
Founder — Sales Gosses
"pipop® handled the entire art direction and branding of my production company, and at that precise moment, I understood the power of having a logo that people remember, something they simply can't overlook. I truly believe that a large part of our success is owed to the artistic direction Richard envisioned."
Laurent B.
Owner — Domaine Le Courti
"Richard immediately grasped the essence of the project. From the entrance of the estate to the finest details within the suites, the creative direction perfectly captures what I wanted to offer my guests: a true sense of serenity, immersed in nature."
Emmanuel L.
Co-founder — Pyrene Performance
"The strategic approach and attention to detail brought to the branding and digital experience allowed Pyrene to immediately position itself as a premium brand."
Florian B.
Co-founder — Pyrene Performance
"Working with Richard was decisive for the birth of Pyrene. His ability to translate a sporting and scientific vision into a strong, coherent, and lasting identity far exceeded our expectations."
Damien G.
Founder — Pace®
"Collaborating with Richard was decisive for my business. From our very first exchanges, he captured my vision and the direction I wanted to take, and translated its essence with real precision. His work on the rebrand and the global universe gave birth to a strong, coherent and lasting identity. One of the best decisions I've made for my business's growth."
Four concrete examples, from vanilla showcase site to AI webapp. All delivered, all live, all coded by pipopstudio.
Personalised nutrition diagnostic tool for ultra-endurance athletes. A metabolic scan, a bespoke plan generated in 3 minutes.
Marketing website for a brand template management platform. 5 languages (EN / FR / DE / ES / IT), clean SEO by construction.
Strategy, digital and AI consulting firm. 4 service pages with custom scroll animations, zero framework, zero build step.
Art photographer portfolio. 46 trilingual pages (FR / EN / ES) generated from JSON, edited via Decap CMS, modular design system.
Both approaches are legitimate. Here's what each delivers over 3 years, on performance, budget and freedom.
Framer and Webflow shine for a founder who wants to tweak the site daily. On performance, ownership and long-term cost, hand-coded keeps the edge.
Six formats that cover 95% of the briefs we see. Click to see how we handle each one.
A page that converts, for a product launch, a campaign or a funding round. Designed for clarity and speed.
The most requested format. Home, About, Services, Contact, plus optionally Case studies or Team. Coherent end to end.
Architecture built for SEO and regular publishing. Indexable articles, BlogPosting schema, RSS feed, clean categories and tags.
Two complete language versions, reciprocal hreflang, URLs per language, dedicated SEO in each market. pipopstudio.com is bilingual, that's the model.
For brands with a small catalogue who don't want Shopify's weight. We plug Snipcart, Stripe or Shopify as backend and hand-code the front-end.
Your WordPress, Wix or Squarespace site is slow, dated, impossible to manage. We rebuild from scratch in vanilla, keep your URLs (301 redirects), start clean on SEO.
pipopstudio.com
Our own site · audited on pagespeed.web.dev
Three creation tiers based on scope. A monthly Web Care subscription to keep the site alive. Full transparency on what's included.
A page that converts, delivered in 3 to 5 days.
One-off, no commitment
Ideal for a product launch, a campaign, a funding round.
Home, About, Services, Contact. Coherent end to end.
Delivered in 7 to 10 working days
Ideal for a studio, an agency, a brand or an early-stage SaaS.
Blog, multilingual, e-commerce, CMS, custom modules. Fully bespoke.
Delivered in 14 to 30 days by scope
Ideal if you have evolving content, multiple languages or a product catalogue.
Browsers update, SSL certificates expire, Core Web Vitals erode, SEO slips month after month. A site shipped and left alone becomes slow, invisible and exposed within 18 months. Web Care keeps your investment alive, indexed and up to date, without redoing it from scratch in 2 years.
Hosting, monitoring, backups, minor tweaks. The bare minimum for a showcase site or a landing that doesn't evolve much.
Everything in Web Care, plus 3 hours of monthly evolutions and an annual section refresh. Ideal for a site that keeps evolving without new quotes.
All prices excl. VAT. The free 30-min audit is the entry point for all offers.
We don't split a project into phases that last months. We ship fast, we iterate with you. Pick your format to see the concrete timeline.
30-min video call. We frame the core message, the audience, the 3 key sections and the visual tone.
We send you 1 clear visual direction (not 3 variants that blur the choice). You validate or redirect.
Complete design for the page in responsive desktop + mobile. One review round.
We hand-code the page. Responsive, animations, technical SEO. No unnecessary framework.
Cross-browser tests, Lighthouse audit, deployment to your domain. The site is live.
Full scoping, 4-page structure, SEO priorities, tone of voice. 1 to 2 video calls.
1 visual direction locked in, typography, palette, atmosphere. Client sign-off.
Full Figma design with reusable components system. Desktop + mobile.
Full build-out, factored components, responsive, animations, on-page SEO.
3 included feedback rounds. We refine copy, visuals, micro-interactions.
Tests, Lighthouse audit, deployment, technical handover. Git access delivered.
Detailed scoping, audit of existing setup (if redesign), content architecture, SEO strategy, tech choices (CMS, multilingual, e-commerce).
Full structure, wireframes for key pages, validated visual direction.
Exhaustive Figma design, components, blog or e-commerce templates, interaction states.
Build-out, headless CMS integration if requested, multilingual, custom modules, checkout if e-commerce.
Review rounds, cross-browser tests, Lighthouse audit, 301 redirects mapping if redesign.
Deployment, training on CMS interface if installed, Git handover and technical doc.
A hand-coded site isn't editable by default. If you really need to publish content regularly, we add a headless CMS. Here are the two we recommend.
Modern visual editor, collaborative, free up to 3 users. Ideal for an active blog, a product catalogue, a content team. The default pick when editing really matters.
Open-source, Git-based, 100% free. More spartan than Sanity but unbeatable long-term. Perfect for a blog or a site updated once a month without depending on a third-party platform.
On the Landing and Essential tiers, we don't include a CMS. The reason is simple: 80% of the sites we ship barely evolve, and the monthly tweaks hour in Web Care covers real-world needs.
WordPress stays relevant for certain use cases, but not in our model. Too many required plugins, too many security updates, too slow by default. If you insist on WordPress, we'll kindly point you to a WordPress agency.
Actual measurements on pipopstudio.com. Green Core Web Vitals by construction, on every delivery.
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Included by default, on every delivery
A hand-coded website is faster, cleaner for SEO, 100% owned by the client, and depends on zero platform subscription. Framer and Webflow charge €19 to €29 per month for life, on 3 years that's €700 to €1,000 extra, for a site that stays locked in their editor. We prefer to deliver a site you truly own, that you can take anywhere, and that loads in under one second.
A custom landing page starts at €1,490. A 4-page essential website starts at €3,490. An advanced website (blog, multilingual, e-commerce, CMS) is quoted from €6,900. On top of that, a monthly Web Care subscription from €149 covers hosting, monitoring and minor tweaks.
Not by default, and that's intentional. On a hand-coded site, you don't edit text from a visual editor. Two options if you really need to edit: subscribe to Web Care which includes 1 hour of monthly tweaks, or choose the advanced tier with a headless CMS (Sanity, Decap) which makes content editable from an admin interface while keeping the code vanilla.
A landing page ships in 3 to 5 working days. An essential 4-page website in 7 to 10 days. An advanced website takes 14 to 30 days depending on complexity. We take on one new project per week to guarantee these timelines. Tight deadline (event, launch, pitch)? We can prioritise for a reasonable surcharge.
The code is yours, full stop. We hand over the complete Git repository, hosting credentials and technical documentation. Any front-end dev can pick up the project. No lock-in on a proprietary platform. No mandatory pipopstudio subscription to keep the site running. You leave, the site keeps running.
A hand-coded site has by construction better technical SEO than a platform site. Clean semantic markup, ultra-fast loading, no unnecessary JavaScript, configured sitemap and robots.txt. We cover on-page SEO in every offer. Off-page SEO (backlinks, editorial content) stays on your side or is handled as a complementary mission.
Yes, on the advanced tier. Two approaches: a static blog with articles coded in HTML (perfect if you publish 1 to 2 articles per month, zero monthly cost) or a blog with headless CMS (Sanity, Decap) that lets you write from an admin interface. The pipopstudio.com blog runs on this architecture, with articles generated from JSON.
Web Care (€149/month) covers premium hosting, 24/7 monitoring, backups, 1 hour of monthly tweaks and quarterly SEO updates. Web Care+ (€390/month) adds 3 hours of monthly evolutions (new section, new page, new feature), an annual refresh of one section of your choice, and continuous Core Web Vitals optimisation. Web Care+ is for clients who want their site to evolve without going through a new quote every time.
Yes. The studio is based in Paris but we work with clients all across France, Europe and beyond. Everything runs remotely: brief over video, Figma deliverables, commented review rounds, deployment to your domain. We travel occasionally for important kickoffs or strategy workshops.
A 30-minute call to frame your project and estimate scope. You walk away with a clear quote within 48h, no commitment.
Pyrene®
French nutrition for ultra-endurance.
Menao®
B2B app for craftsmen.
Pace®
Triathlon and individual sports coaching.
Le Courti®
Seaside guest house.
Ultra Bike France®
French ultra-cycling event series.
Pyrene Metabolic Scan®
AI nutrition diagnostic agent.
