We design brands that hold up over time. Strategy, logo, art direction, packaging, full brand system. From initial research to a brand book your team can use on day one. Real brands, shipped, still alive today.
Shipped, zero recycled template
Our identities last 2 years+ untouched
Ownership of brand book and source files
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It all starts with a conversation. Your brand, goals, audience, timing. No pitch deck, no pressure. If the fit is right, we send a detailed proposal within 48h: scope, deliverables, timeline, fees. You know exactly what you're buying before anything starts.
Before opening any design tool, we dig. Competitor audit, positioning, audience analysis, brand architecture. We clarify who you are, who you're not, and where your space is. The deliverable is a creative brief and positioning that becomes the compass for every visual decision.
Identity, art direction, iterations. You get structured feedback rounds at every step. We don't disappear for three weeks to come back with a big reveal. You see the concepts, you react, we refine. The brand is built together, not in isolation.
Brand book, asset library, production files, custom website, social media templates. Everything packaged, documented, ready to deploy. Your team can execute on day 1 without waiting for us. We deliver a system, not a folder of files.
The project is delivered, but we don't leave. New campaign assets, site updates, social content, brand extensions. Most clients stay on a monthly retainer. Your brand keeps evolving with someone who already knows it inside out.
Alex F.
Founder — Sales Gosses
"pipop® handled the entire art direction and branding of my production company, and at that precise moment, I understood the power of having a logo that people remember. I truly believe a large part of our success is owed to the artistic direction Richard envisioned."
Laurent B.
Owner — Domaine Le Courti
"Richard immediately grasped the essence of the project. From the entrance of the estate to the finest details within the suites, the creative direction perfectly captures what I wanted to offer my guests: a true sense of serenity, immersed in nature."
Emmanuel L.
Co-founder — Pyrene Performance
"The strategic approach and attention to detail brought to the branding and digital experience allowed Pyrene to immediately position itself as a premium brand."
Florian B.
Co-founder — Pyrene Performance
"Working with Richard was decisive for the birth of Pyrene. His ability to translate a sporting and scientific vision into a strong, coherent and lasting identity far exceeded our expectations."
Damien G.
Founder — Pace®
"Collaborating with Richard was decisive for my business. He captured my vision and translated its essence with real precision. One of the best decisions I've made for my business's growth."
Three packages, from Starting Pack to a full launch. No hidden fees.
@pace.coaching
A coherent online presence, shipped in under a week.
A complete identity system, ready to scale across every surface.
Ideal for a growing brand, a rebranding or a B2B scale-up.
Full identity, website and art direction. Everything to lift off.
Ideal for a product or brand launch entering a competitive market.
All prices exclude VAT. The free 30-minute audit is the entry point to every package.
We work across every industry.
We've built brands in endurance sport from day one. Pyrene, premium sports nutrition, from naming to packaging. Ultra Bike France, an ultra-cycling event series fully rebranded. Pace, a triathlon coaching platform.
We know what it takes to speak to athletes: the visual codes of performance, the tension between raw authenticity and premium positioning.
Tech moves fast and your brand has to keep up. We work with startups, B2B platforms and SaaS products to create visual identities that translate complex propositions into something people remember.
In 2026 that also means helping AI-native companies find a visual language that feels human, trustworthy and distinct.
A guest house, a restaurant, a wellness concept: these are places where brand identity becomes a physical experience. We designed the full visual world for Le Courti, a seaside guest house in the South of France.
We translate a sense of place into a brand system that works across print, environmental design, social media and web.
Large organisations need brand systems that hold across countries, languages and teams. We design scalable brand systems built for complexity: clear toolkits, modular templates, guidelines that let local teams execute consistently.
Whether you're rolling out a new identity across multiple markets or aligning a fragmented visual presence, we design systems that stay coherent at scale.
Pyrene®
French sports nutrition for ultra-endurance. From naming to shelf in 6 months.
Menao®
B2B app for craftsmen. Brand built before the first UX mockup.
Pace®
Triathlon coaching. Rebrand around daily training rigour.
Le Courti®
Guest house. Identity, crest, signage, Framer site, 9.6/10 Booking.
Ultra Bike France®
Ultra-cycling event series. Strategic rebrand from niche to wider audience.
Pyrene Metabolic Scan
Digital extension of Pyrene®. Custom metabolic profiling product.
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Art direction is what makes your brand look like one entity, not a patchwork. The thread between your photos, your colours, your packaging and your Instagram grid. Done right, people recognise your brand before they read your name.
We start with a moodboard session to define the visual territory together. Not what's trendy, what fits your audience and positioning. Then everything follows naturally: photo direction, layout, colours, composition. Rules your team can actually apply.
The goal isn't a pretty Pinterest board. It's a visual system that runs without you. Your team, your photographer, your printer, each can produce on-brand content without calling you every time.
A logo is the starting point. A brand identity is the entire system: logo, colours, type, icons, templates, guidelines. It's what makes your business inspire trust, whether you're seen on a business card, a website or a trade booth.
We always start by understanding your market. Who are your competitors, what do they look like, where is your space? Until that's clear, we don't draw anything. It takes longer, but the result holds for years, not months.
You leave with a brand book, an asset library and enough templates to be operational immediately. A real system you can use on day 1, not a folder no one will open.
Strategy is what most studios skip because it doesn't shine in a portfolio. But it's why some brands work and others don't. Before opening any design tool, we clarify who you're talking to, what they care about, and why they would choose you.
Competitor audit, audience research, positioning workshops, creative brief that becomes the spine of the project. It's not glamorous, but it's the foundation. Every colour, type, layout choice flows from that document.
If you're entering a saturated market or planning a rebrand, this is where the investment counts. Brands that last are not the prettiest. They're the ones that figured out positioning first.
You know you have to post on socials, but staying coherent with the rest of the brand is another story. A social branding system fixes that: templates, formats, guidelines, and a visual tone your team can follow without a designer for every post.
We define your content pillars, build templates for each format (feed, stories, carousels, reels covers) and install a visual rhythm. Result: your grid no longer looks like five different people are running it.
The goal is autonomy. No need to call a designer every Tuesday to post. A good social system gives your team the confidence and tools to publish regularly, on-brand, without depending on anyone.
Packaging is the moment your brand becomes an object held in someone's hand. It's one of the toughest design exercises: it has to work at all distances. On a shelf two metres away, in the hand, and in an Instagram flat lay.
We start with the shelf context. What surrounds your product, what does the competition look like? Then we work the structure, the materials, the label hierarchy, the colour code per range, the regulations. Not the sexiest part, but getting it wrong is expensive.
You leave with print-ready files, die-cut templates, mockups and a system that scales when you add products. Not a one-shot design that breaks at the second flavour.
Each project starts with a free discovery call to understand your goals, audience and scope. Within 48 hours we send a detailed proposal with deliverables and a tailored quote. Three main packages (Logo & Identity, Premium Branding, Brand + Web Design) plus custom services like audit, packaging or creative retainer. No fixed grid: every quote is built around your needs.
Yes. A meaningful share of our work is with startups and founders building their first brand. We bring the same strategic depth and design quality regardless of company size. Pyrene® and Pace® were both built from scratch with founders in launch phase.
A complete brand identity takes 4 to 12 weeks depending on scope. A focused identity (logo, colours, type, brand book) ships in 4 to 6 weeks. A full system with web design and content templates typically takes 8 to 12 weeks. We take on one new project per month to guarantee these timeframes.
We are a solo studio, not an agency. You work directly with the creative director from day one, no project manager in the middle, no junior interpreting your brief. We do the research before designing, we hand-code your website ourselves, and we stay after delivery. Most clients keep working with us monthly because we already know their brand by heart.
Yes. Pyrene® is our reference packaging project: a complete sports nutrition range built from zero, with sachets, jars, colour-coded ranges, label compliance and print-ready files. We handle the full process, from brand strategy to production-ready files.
We offer ongoing creative partnerships: new content, campaign assets, social media templates, site updates and brand extensions. Many clients work with us through a monthly retainer after the initial project. Three of our brands (Pyrene, Pace, Le Courti) are still active partnerships today.
Yes. The studio is based in Paris but we work with clients across Europe and beyond. Everything is handled remotely: video briefs, Figma deliverables, async reviews, deployment to your domain. We travel occasionally for important kickoffs or strategy workshops.
Yes, that's our edge. We hand-code custom websites in HTML, CSS and native JavaScript. No template, no builder, no lifelong platform subscription. Same hand, same thinking as for the identity: the site is an extension of the brand system, not a separate module we outsource. See the web design pillar.
Tell us about your brand and your vision. We reply within 24h with a slot for a free discovery call.
Pyrene®
French nutrition for ultra-endurance.
Menao®
B2B app for craftsmen.
Pace®
Triathlon and individual sports coaching.
Le Courti®
Seaside guest house.
Ultra Bike France®
French ultra-cycling event series.
Pyrene Metabolic Scan®
AI nutrition diagnostic agent.
