Kickoff
A call. Proposal within 24h. Your custom Notion and we get going.
Paris brand identity studio. Custom branding, built to last.
We design brands that hold up over time. Strategy, logo, art direction, packaging, full brand system. From initial research to a brand book your team can use on day one. Real brands, shipped, still alive today.
Brands shipped, still alive today
- Pyrene®
- Menao®
- Pace®
- Le Courti®
- Ultra Bike France®
5 brands
Shipped, zero recycled template
0 redesigns
Our identities last 2 years+ untouched
100%
Ownership of brand book and source files
Method
4 steps, 4 to 12 weeks, a system that holds.
A transparent process, delivered step by step.
Design
Identity, art direction, structured feedback rounds at every step.
Delivery
A system ready to deploy, not a folder of files.
Ongoing partnership
Campaigns, updates, social content… we're here!
Clients
What they say after delivery.
Alex F.
Founder — Sales Gosses
"pipop® handled the entire art direction and branding of my production company, and at that precise moment, I understood the power of having a logo that people remember. I truly believe a large part of our success is owed to the artistic direction Richard envisioned."
Laurent B.
Owner — Domaine Le Courti
"Richard immediately grasped the essence of the project. From the entrance of the estate to the finest details within the suites, the creative direction perfectly captures what I wanted to offer my guests: a true sense of serenity, immersed in nature."
Emmanuel L.
Co-founder — Pyrene Performance
"The strategic approach and attention to detail brought to the branding and digital experience allowed Pyrene to immediately position itself as a premium brand."
Florian B.
Co-founder — Pyrene Performance
"Working with Richard was decisive for the birth of Pyrene. His ability to translate a sporting and scientific vision into a strong, coherent and lasting identity far exceeded our expectations."
Damien G.
Founder — Pace®
"Collaborating with Richard was decisive for my business. He captured my vision and translated its essence with real precision. One of the best decisions I've made for my business's growth."
Pricing
Your custom branding
Three packages, from Starting Pack to a full launch. No hidden fees.
Pace
@pace.coaching
- 18 posts
- 1,268 followers
- 247 following
Create tier
Starting Pack
A coherent online presence, shipped in under a week.
-
Logo3 variations, typography & palette
-
3 pinned postsInstagram, 4:5 format
-
1 highlight storyDesigned for your profile
-
LinkedIn bannerTuned to your identity
-
Guidelines PDF6-page usage doc
Most chosen
Scale tier
Brand System
A complete identity system, ready to scale across every surface.
Ideal for a growing brand, a rebranding or a B2B scale-up.
-
Everything in Starting PackWe build on the base and stack.
-
Brand bookLogo system, grid, iconography.
-
Social media kit8 editable templates, ready-to-post.
-
Competitor audit5 to 12 brands dissected before design.
-
3D mockupsYour brand in context, pre-production.
Conquest tier
Brand + Launch
Full identity, website and art direction. Everything to lift off.
Ideal for a product or brand launch entering a competitive market.
-
Everything in Brand SystemSolid base, then we activate launch.
-
Brand strategyClear positioning before any pixel.
-
One-pager websiteLaunch landing ready to convert.
-
Advertising packStatic, Carousel, Stories ads ready to run.
-
PackagingUp to 3 references in full design.
All prices exclude VAT. The free 30-minute audit is the entry point to every package.
Deliverables
What you actually receive.
Strategy
5 items- 01 Positioning document
- 02 Competitor audit (5 to 12 brands)
- 03 Audience personas
- 04 Messaging framework
- 05 Creative brief
Identity
6 items- 01 Primary logo + variants
- 02 Icon system
- 03 Colour palette (primary + secondary)
- 04 Typography (display + body)
- 05 Grid & layout principles
- 06 Brand book PDF (40 to 80 pages)
System
6 items- 01 Social media templates
- 02 LinkedIn + email marketing kit
- 03 Stationery (card, signature, letterhead)
- 04 3D packaging / print mockups
- 05 Asset library (Figma + PNG + SVG)
- 06 Source files (AI, FIG, PDF)
Projects
Our projects, filterable by discipline.
Pyrene®
French sports nutrition for ultra-endurance. From naming to shelf in 6 months.
Menao®
B2B app for craftsmen. Brand built before the first UX mockup.
Pace®
Triathlon coaching. Rebrand around daily training rigour.
Le Courti®
Guest house. Identity, crest, signage, Framer site, 9.6/10 Booking.
Ultra Bike France®
Ultra-cycling event series. Strategic rebrand from niche to wider audience.
Pyrene Metabolic Scan
Digital extension of Pyrene®. Custom metabolic profiling product.
Pyrene®
French sports nutrition for ultra-endurance. From naming to shelf in 6 months.
Menao®
B2B app for craftsmen. Brand built before the first UX mockup.
Pace®
Triathlon coaching. Rebrand around daily training rigour.
Le Courti®
Guest house. Identity, crest, signage, Framer site, 9.6/10 Booking.
Ultra Bike France®
Ultra-cycling event series. Strategic rebrand from niche to wider audience.
Industries we work in
We work across every industry.
Sport & Endurance
Tech, AI & SaaS
Hospitality & Lifestyle
Corporate & Consulting
We've built brands in endurance sport from day one. Pyrene, premium sports nutrition, from naming to packaging. Ultra Bike France, an ultra-cycling event series fully rebranded. Pace, a triathlon coaching platform.
We know what it takes to speak to athletes: the visual codes of performance, the tension between raw authenticity and premium positioning.
Tech moves fast and your brand has to keep up. We work with startups, B2B platforms and SaaS products to create visual identities that translate complex propositions into something people remember.
In 2026 that also means helping AI-native companies find a visual language that feels human, trustworthy and distinct.
A guest house, a restaurant, a wellness concept: these are places where brand identity becomes a physical experience. We designed the full visual world for Le Courti, a seaside guest house in the South of France.
We translate a sense of place into a brand system that works across print, environmental design, social media and web.
Large organisations need brand systems that hold across countries, languages and teams. We design scalable brand systems built for complexity: clear toolkits, modular templates, guidelines that let local teams execute consistently.
Whether you're rolling out a new identity across multiple markets or aligning a fragmented visual presence, we design systems that stay coherent at scale.
Services
5 expertises, one studio, zero middlemen.
Art direction, identity, strategy, social branding, packaging. All from the same hand, with the same level of care.
Art Direction
Art direction is what makes your brand look like one entity, not a patchwork. The thread between your photos, your colours, your packaging and your Instagram grid. Done right, people recognise your brand before they read your name.
We start with a moodboard session to define the visual territory: not what's trendy, what fits your audience. Then everything follows: photo direction, layout, colours, composition. Rules your team, your photographer, your printer can apply without calling you every time.
Deliverables
Art Direction projects
Creative direction
Moodboards
Photo briefs
Colour guidelines
Campaign systems
Packaging art direction
Brand Identity & Systems
A logo is the starting point. A brand identity is the entire system: logo, colours, type, icons, templates, guidelines. What makes you recognisable on a business card, a website or a trade booth.
We always start by understanding your market: who your competitors are, what they look like, where your space is. Until that's clear, we don't draw anything. You leave with a brand book, an asset library and enough templates to be operational on day 1.
Deliverables
Brand Identity projects
Logo & icon system
Colour palette
Typography
Brand book (PDF)
Asset library
Templates
Print & digital formats
Strategy & Positioning
Strategy is what most studios skip because it doesn't shine in a portfolio. But it's why some brands work and others don't. Before opening any design tool, we clarify who you're talking to, what they care about, and why they would choose you.
Competitor audit, audience research, positioning workshops, creative brief that becomes the spine of the project. Every colour, type, layout choice flows from that document. If you're entering a saturated market or planning a rebrand, this is where the investment counts.
Deliverables
Strategy projects
Positioning document
Competitor audit
Audience personas
Messaging framework
Creative brief
Brand architecture
Content strategy
Social & Content Branding
You know you have to post, but staying coherent with the rest of the brand is another story. A social branding system fixes that: templates, formats, guidelines, a visual tone your team can follow without a designer for every post.
We define your content pillars, build templates for each format (feed, stories, carousels, reels covers) and install a visual rhythm. Result: your grid no longer looks like five different people are running it.
Deliverables
Social Branding projects
Social media templates
Content pillars
Editorial calendar
Post & story formats
Profile kit
Content batches
Packaging Design
Packaging is the moment your brand becomes an object held in someone's hand. One of the toughest design exercises: it has to work at all distances. On a shelf two metres away, in the hand, in an Instagram flat lay.
We start with the shelf context: what surrounds your product, what the competition looks like. Then the structure, the materials, the label hierarchy, the colour code per range, the regulations. You leave with print-ready files, die-cut templates, mockups and a system that scales when you add products.
Deliverables
Packaging projects
Packaging structure
Label design
Templates & mockups
Colour-coded ranges
Regulatory compliance
Print-ready files
Available
Let's build your brand.
One brief, a reply in 24h, a free intro call. I read every message personally.
- Method honed across 50+ brands
- Strategy-first, design-led
- Production-ready deliverables
Frequently asked questions
Each project starts with a free discovery call to understand your goals, audience and scope. Within 48 hours we send a detailed proposal with deliverables and a tailored quote. Three main packages (Logo & Identity, Premium Branding, Brand + Web Design) plus custom services like audit, packaging or creative retainer. No fixed grid: every quote is built around your needs.
Yes. A meaningful share of our work is with startups and founders building their first brand. We bring the same strategic depth and design quality regardless of company size. Pyrene® and Pace® were both built from scratch with founders in launch phase.
A complete brand identity takes 4 to 12 weeks depending on scope. A focused identity (logo, colours, type, brand book) ships in 4 to 6 weeks. A full system with web design and content templates typically takes 8 to 12 weeks. We take on one new project per month to guarantee these timeframes.
We are a solo studio, not an agency. You work directly with the creative director from day one, no project manager in the middle, no junior interpreting your brief. We do the research before designing, we hand-code your website ourselves, and we stay after delivery. Most clients keep working with us monthly because we already know their brand by heart.
Yes. Pyrene® is our reference packaging project: a complete sports nutrition range built from zero, with sachets, jars, colour-coded ranges, label compliance and print-ready files. We handle the full process, from brand strategy to production-ready files.
We offer ongoing creative partnerships: new content, campaign assets, social media templates, site updates and brand extensions. Many clients work with us through a monthly retainer after the initial project. Three of our brands (Pyrene, Pace, Le Courti) are still active partnerships today.
Yes. The studio is based in Paris but we work with clients across Europe and beyond. Everything is handled remotely: video briefs, Figma deliverables, async reviews, deployment to your domain. We travel occasionally for important kickoffs or strategy workshops.
Yes, that's our edge. We hand-code custom websites in HTML, CSS and native JavaScript. No template, no builder, no lifelong platform subscription. Same hand, same thinking as for the identity: the site is an extension of the brand system, not a separate module we outsource. See the web design pillar.
Other studio projects · branding and web
(06)
Branding / Digital
Pyrene®
French nutrition for ultra-endurance.
Web design
Hoooz®
Multilingual SaaS marketing site.
Branding / Digital
Menao®
B2B app for craftsmen.
Branding / Digital
Pace®
Triathlon and individual sports coaching.
Art direction
Le Courti®
Seaside guest house.
Branding / Digital
Ultra Bike France®
French ultra-cycling event series.