Pyrene®
Complete brand identity, packaging system and web design for a French sports nutrition brand focused on ultra-endurance. Built from inception — from naming and positioning to full digital ecosystem.
[CREATIVITY — 100% / STATE.V272026]
pipopstudio® — Independent branding studio in Paris, working worldwide
Branding & identity projects
(06)
Hoooz®
Multilingual marketing site for a B2B SaaS, hand-coded in vanilla HTML, CSS and JavaScript. Five locales, static generation, Decap CMS. Lighthouse 99/94/96/100.
Le Courti®
Premium brand identity and art direction for a seaside guest house in the South of France. Visual language, signage, stationery and digital presence designed to capture Mediterranean serenity.
Menao®
Brand identity and digital product design for a B2B platform connecting artisans and SMEs. From brand strategy and visual identity to UI/UX design for a mobile-first application.
Ultra Bike France®
Full rebranding and visual identity for a French ultra-cycling event series. Chromatic system by challenge, typographic identity and art direction across digital, print and on-site materials.
Pace®
Brand identity, web design and visual language for an endurance sports coaching platform. Bold black-and-violet palette, typographic system and digital presence built to inspire athletes.
Three pillars, one studio
(03)
Discover
Brand identity
Logo, brand systems, packaging, art direction.
Logo
Brand book
Packaging
Art direction
Print & editorial
Discover
Custom web design
Hand-coded in HTML, CSS and JavaScript. Performance, SEO and brand at the core.
Landing
Essential site
Advanced site
Web Care
Technical SEO
Discover
AI automation
Custom AI agents for SMBs and scale-ups. GDPR-first, 24/7 monitoring.
Audit mission
AI agents
24/7 monitoring
AI Care
GDPR-first
We don't just design brands.
We build systems that scale.
About the creative director
My passion for design lies in the dialogue between function and emotion. Less ego, more space for creative freedom.
experience
Group Digital Creative Lead
Digital creative lead for Forvis Mazars, a global audit, tax and advisory network operating across 100+ countries with 40,000+ professionals. I help shape and evolve the digital brand system: templates, guidelines, toolkits and visual assets that support local marketing and communication teams in delivering on-brand creative work autonomously. Scope covers social media branding, global corporate and employer branding campaigns, interactive web experiences, video content and UX/UI work on forvismazars.com.
Founder & Creative Director
pipopstudio® is an independent design studio based in Paris, working with startups and brands across sport, tech and lifestyle. Specialising in brand identity, art direction and digital design — full creative ownership from strategy to execution: brand positioning, visual systems, web design and content.
Junior Art Director
Contributed to branding projects by shaping visual identities, campaign concepts, and digital and print assets. Worked closely with the Creative Director, UX designers, and marketing teams to deliver cohesive creative solutions for global clients from the Barcelona studio.
Graphic Design Intern
Worked on designing and producing digital communication assets and contributed to 360° campaign concept development at TomTom's in-house creative agency in Amsterdam.
Graphic Design Intern
Conception and production of communication assets, supported the rebranding of corporate events including the Prix Entrepreneur Tech and Prix Pyrénées.
Contact me directly
10
years
Of brand design expertise
+50
projects
Identities shipped with no compromise
360°
Strategy, design, digital
Our design process
(05)
01
Discovery
Research & brand audit
Before we touch a single pixel, we need to get to know you. We dig into your world: who your audience really is, what your competitors are doing, and where the opportunities lie. Startup in Paris or established brand looking to level up, it doesn't matter. This phase is about building the foundation that makes everything else click.
02
Strategy
Positioning & creative direction
This is where we connect the dots between who you are and how the world should see you. We define your positioning, shape your messaging and set the creative direction with moodboards and personas. Whether you're building a sports nutrition brand, a tech product or a hospitality experience, we make sure the visual strategy serves the business, not just the ego.
03
Design
Identity design & art direction
Now we get our hands dirty. We explore several creative directions, share them with you, listen to your gut reactions, refine, push further. Logo, typography, colour system, imagery, iconography, brand guidelines: we build the entire visual identity piece by piece. The goal is a system that works just as well on a business card as it does on a 10-metre banner.
04
Delivery
Brand book & web build
You walk away with everything you need to launch. Brand book, vector asset library, social and print templates, plus a website hand-coded in HTML, CSS and JavaScript. No bloated framework, no unnecessary dependencies. Lightweight, fast, SEO-optimised down to the last meta tag. Ready to deploy from packaging to pitch decks.
05
Support
Creative retainer
Launching is just day one. Most of our clients in sport, tech and lifestyle stick around long after delivery. New campaign, packaging refresh, seasonal content, website evolution: we're already on it. Less a service provider, more a creative partner who genuinely cares about your brand growing the right way over time.
Sectors we work with
We work across every industry.
Sport & Endurance
Tech, AI & SaaS
Hospitality & Lifestyle
Corporate & Consulting
What our clients say
Alex F.
Founder — Sales Gosses
"pipop® handled the entire art direction and branding of my production company, and at that precise moment, I understood the power of having a logo that people remember, something they simply can’t overlook. I truly believe that a large part of our success is owed to the artistic direction Richard envisioned."
Laurent B.
Owner - Domaine Le Courti
"Richard immediately grasped the essence of the project. From the entrance of the estate to the finest details within the suites, the creative direction perfectly captures what I wanted to offer my guests: a true sense of serenity, immersed in nature."
Emmanuel L.
Co-founder — Pyrene Performance
"The strategic approach and attention to detail brought to the branding and digital experience allowed Pyrene to immediately position itself as a premium brand."
Florian B.
Co-founder — Pyrene Performance
"Working with Richard was decisive for the birth of Pyrene. His ability to translate a sporting and scientific vision into a strong, coherent, and lasting identity far exceeded our expectations."
Damien G.
Founder — Pace®
"Working with Richard was one of the best decisions I made for my business. From our very first conversations, he picked up on my vision and the direction I wanted to take, and translated it with real precision. He threw himself into the project like it was his own, with a level of commitment you rarely come across."
Featured branding case studies
01 / 03
Art direction
Branding case study
Pyrene®
Art direction, branding, packaging and web design for a French endurance sports nutrition brand. Built from inception — from brand strategy to full digital ecosystem.
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Available · Q2 2026
Let's kick off your project.
One brief, a reply in 24h, a free intro call. I read every message personally.
- Free intro call
- Proposal within 48h
- No commitment
Frequently asked questions
(04)
Absolutely — startup branding is one of our core specialities. We've built brands from scratch for companies across sport, tech, SaaS and lifestyle, including naming, brand strategy, visual identity, packaging and web design. We understand the constraints of early-stage companies: tight budgets, fast timelines and evolving products. Our lean packages give you a strong, scalable brand foundation without over-engineering things you don't need yet.
Brand identity is the permanent visual system that defines your brand — logo, typography, colours, iconography and guidelines. It's the strategic foundation. Art direction is how you apply that identity in context: the creative vision behind a campaign, a product shoot, a social media series or a packaging line. Think of brand identity as the instrument and art direction as the music you play with it. At pipopstudio, most projects combine both — we design the system and direct how it comes to life across every touchpoint.
Yes — while our studio is based in Paris, about half our projects are with international clients across Europe, the UK and the US. We collaborate remotely using Notion for project management, Figma for real-time design reviews and regular video calls. Time zones have never been a problem; we adapt our schedule to yours. Whether you're a startup in London, a sports brand in the US or a SaaS company in Berlin, the process and quality are exactly the same.
Every collaboration starts with a free introductory call to discuss your project, goals, timeline and budget. If there's a good fit, we send a detailed proposal with scope, deliverables and a personalised quote. Once approved, we move through our five-phase design process — Discovery (research and brand audit), Strategy (positioning and creative direction), Design (identity creation and art direction), Delivery (brand book, asset library, web build) and Support (ongoing creative partnership). You get structured feedback rounds and regular check-ins at every stage.