Pyrene®
Complete brand identity, packaging system and web design for a French sports nutrition brand focused on ultra-endurance. Built from inception — from naming and positioning to full digital ecosystem.
[CREATIVITY — 100% / STATE.V272026]
Branding studio Paris — Brand identity, art direction and web design for startups and ambitious brands
Branding & identity projects
(06)
Forvis Mazars®
Group Digital Creative Lead in-house for an international audit, tax and advisory network spanning 100+ countries and 40,000+ employees. Scaling brand systems while maintaining visual consistency worldwide.
Le Courti®
Premium brand identity and art direction for a seaside guest house in the South of France. Visual language, signage, stationery and digital presence designed to capture Mediterranean serenity.
Menao®
Brand identity and digital product design for a B2B platform connecting artisans and SMEs. From brand strategy and visual identity to UI/UX design for a mobile-first application.
Ultra Bike France®
Full rebranding and visual identity for a French ultra-cycling event series. Chromatic system by challenge, typographic identity and art direction across digital, print and on-site materials.
Pace®
Brand identity, web design and visual language for an endurance sports coaching platform. Bold black-and-violet palette, typographic system and digital presence built to inspire athletes.
Our design process
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Discovery
Research & brand audit
Before we touch a single pixel, we need to get to know you. We dig into your world: who your audience really is, what your competitors are doing, and where the opportunities lie. Startup in Paris or established brand looking to level up, it doesn't matter. This phase is about building the foundation that makes everything else click.
02
Strategy
Positioning & creative direction
This is where we connect the dots between who you are and how the world should see you. We define your positioning, shape your messaging and set the creative direction with moodboards and personas. Whether you're building a sports nutrition brand, a tech product or a hospitality experience, we make sure the visual strategy serves the business, not just the ego.
03
Design
Identity design & art direction
Now we get our hands dirty. We explore several creative directions, share them with you, listen to your gut reactions, refine, push further. Logo, typography, colour system, imagery, iconography, brand guidelines: we build the entire visual identity piece by piece. The goal is a system that works just as well on a business card as it does on a 10-metre banner.
04
Delivery
Brand book & web build
You walk away with everything you need to launch. Brand book, vector asset library, social and print templates, plus a website hand-coded in HTML, CSS and JavaScript. No bloated framework, no unnecessary dependencies. Lightweight, fast, SEO-optimised down to the last meta tag. Ready to deploy from packaging to pitch decks.
05
Support
Creative retainer
Launching is just day one. Most of our clients in sport, tech and lifestyle stick around long after delivery. New campaign, packaging refresh, seasonal content, website evolution: we're already on it. Less a service provider, more a creative partner who genuinely cares about your brand growing the right way over time.
We don't just design brands.
We build systems that scale.
Our creative services
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Art Direction
Every brand has a visual story — art direction is how you tell it with intention. We define the creative vision behind your brand's imagery, photography, colour palettes and composition, then translate it into a coherent system that works across print, digital, packaging and social media.
Whether you're launching a new product line or refreshing an existing identity, we bring strategic thinking to every visual decision. Our work spans campaign concepting, editorial shoots, environmental design and digital content — always grounded in your positioning and audience.
Brand Identity & Systems
A strong brand identity is more than a logo — it's the complete visual and strategic system that makes your business recognisable and trusted. We design logos, wordmarks, colour systems, bespoke typography, iconography and comprehensive brand guidelines that give your team everything they need to communicate consistently.
Our process starts with a deep-dive into your market positioning, audience and competitive landscape, then moves through concept exploration, design refinement and the creation of a scalable brand toolkit.
We work with startups building from scratch and established companies ready to evolve. Deliverables typically include a brand book, asset library, template systems and implementation guidance — everything needed to roll out your identity across digital, print and physical spaces.
Web Design & Digital Products
We design and build high-performance websites and digital products that reflect your brand's identity down to the last pixel. Our web design process covers UX research, wireframing, visual design, prototyping and development — primarily on Framer for fast, SEO-friendly, fully responsive sites.
Every project is mobile-first, with careful attention to page speed, accessibility and micro-interactions that make the experience feel alive. From single-page portfolios to multi-language corporate platforms, we create digital spaces that convert visitors into clients.
We also handle the technical details: structured data, Open Graph meta, analytics setup and CMS configuration, so your site performs as well as it looks.
Digital Strategy & Positioning
Design without strategy is decoration. Before opening any design tool, we work with you to define your brand's positioning, target audiences and key messages. Our digital strategy service covers competitive analysis, brand architecture, content planning and channel prioritisation — giving you a clear roadmap before any creative work begins.
This is especially valuable for startups entering crowded markets or established brands planning a repositioning. We help you identify the white space in your sector, articulate a distinctive value proposition and build a communication framework that guides every design decision downstream.
Strategy deliverables include positioning documents, audience personas, messaging frameworks and creative briefs that keep your team aligned.
Design & Brand Audit
Not sure where your brand stands? A design and brand audit gives you an honest, structured assessment of your current visual identity, digital presence and communication touchpoints. We evaluate everything — logo, typography, colour usage, website UX, social media consistency, packaging and print materials — against your stated positioning and competitor landscape.
The result is a prioritised action plan that highlights what's working, what's creating friction and where the biggest opportunities lie. Audits are ideal for brands that have grown organically without a formal identity system, or for companies preparing a rebrand and need a clear baseline.
We deliver a comprehensive audit report with visual benchmarks, gap analysis and concrete recommendations.
Social & Content Branding
Your social media presence is often the first touchpoint a potential client has with your brand — it needs to feel as considered as your website or packaging. We design complete social branding systems: profile templates, story formats, post grids, highlight covers and content guidelines that let your team publish consistently without losing visual quality.
Beyond templates, we define your content pillars, visual tone and editorial rhythm so every post reinforces your brand positioning. This service is particularly effective for brands in sport, lifestyle and tech where visual content drives engagement.
We can also produce ready-to-publish content batches, giving you a library of on-brand assets to draw from over weeks or months.
Sectors we work with
We work across every industry.
Sport & Endurance
Tech, AI & SaaS
Hospitality & Lifestyle
Corporate & Consulting
We've built brands in the endurance sports world from day one. Pyrene, a premium sports nutrition brand designed from naming to packaging and full digital ecosystem. Ultra Bike France, an ultra-cycling event series we completely rebranded. Pace, a triathlon coaching platform.
We know what it takes to speak to athletes: the visual codes of performance, the tension between raw grit and premium positioning, the community-driven storytelling that makes a sports brand stick. Nutrition line, coaching app, event or athletic wear: we've been there.
Tech moves fast and your brand needs to keep up. We work with startups, B2B platforms and SaaS products to build visual identities that translate complex value propositions into something people actually remember.
In 2026, that also means helping AI-native companies and products powered by machine learning find a visual language that feels human, trustworthy and distinct in a market flooded with generic branding. Whether you're building a developer tool, a fintech product or an AI-powered platform, we design brands that earn trust from the first touchpoint and scale as you grow from seed to Series B.
A guest house, a restaurant, a wellness concept: these are places where brand identity becomes a physical experience. We designed the entire visual world of Le Courti, a seaside guest house in the South of France, from the entrance signage to the suite details to the digital presence.
We understand how to translate a sense of place into a brand system that works across print, environmental design, social media and web. If you're in hospitality or lifestyle, we create identities that make your guests feel something before they even arrive.
Large organisations need brand systems that hold together across countries, languages and teams. As Group Digital Creative Lead at Forvis Mazars, an international audit and advisory network spanning 100+ countries and 40,000+ professionals, Richard shapes the global visual identity across every digital touchpoint.
That experience directly informs how we work with corporate clients at pipopstudio: scalable brand systems, clear toolkits and guidelines that empower local teams to execute consistently without losing creative quality.
What our clients say
Alex F.
Founder — Sales Gosses
"pipop® handled the entire art direction and branding of my production company, and at that precise moment, I understood the power of having a logo that people remember, something they simply can’t overlook. I truly believe that a large part of our success is owed to the artistic direction Richard envisioned."
Laurent B.
Owner - Domaine Le Courti
"Richard immediately grasped the essence of the project. From the entrance of the estate to the finest details within the suites, the creative direction perfectly captures what I wanted to offer my guests: a true sense of serenity, immersed in nature."
Emmanuel L.
Co-founder — Pyrene Performance
"The strategic approach and attention to detail brought to the branding and digital experience allowed Pyrene to immediately position itself as a premium brand."
Florian B.
Co-founder — Pyrene Performance
"Working with Richard was decisive for the birth of Pyrene. His ability to translate a sporting and scientific vision into a strong, coherent, and lasting identity far exceeded our expectations."
Damien G.
Founder — Pace®
"Working with Richard was one of the best decisions I made for my business. From our very first conversations, he picked up on my vision and the direction I wanted to take, and translated it with real precision. He threw himself into the project like it was his own, with a level of commitment you rarely come across."
About the creative director
My passion for design lies in the dialogue between function and emotion. Less ego, more space for creative freedom.
experience
Group Digital Creative Lead
Shaping global visual identity across branding and digital touchpoints within a worldwide organisation spanning 100+ countries and 40,000+ employees. My role involves defining, scaling, maintaining and evolving brand systems and digital experiences that ensure consistent, business-driven execution across the global brand, while enabling local teams through clear toolkits, templates and guidelines.
Founder & Creative Director
pipopstudio® is an independent design studio based in Paris, working with startups and brands across sport, tech and lifestyle. Specialising in brand identity, art direction and digital design — full creative ownership from strategy to execution: brand positioning, visual systems, web design and content.
Junior Art Director
Contributed to branding projects by shaping visual identities, campaign concepts, and digital and print assets. Worked closely with the Creative Director, UX designers, and marketing teams to deliver cohesive creative solutions for global clients from the Barcelona studio.
Graphic Design Intern
Worked on designing and producing digital communication assets and contributed to 360° campaign concept development at TomTom's in-house creative agency in Amsterdam.
Graphic Design Intern
Conception and production of communication assets, supported the rebranding of corporate events including the Prix Entrepreneur Tech and Prix Pyrénées.
Featured branding case studies
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Art direction
Branding case study
Pyrene®
Art direction, branding, packaging and web design for a French endurance sports nutrition brand. Built from inception — from brand strategy to full digital ecosystem.
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Hire a branding studio in Paris — Start your brand identity project with pipopstudio
Whether you're a startup building from scratch or a brand ready to evolve, I'd love to hear about your project. Based in Paris, working worldwide.
Frequently asked questions
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Projects start from €800 for a focused logo and identity, €1,800 for a complete brand system with guidelines and social kit, and €2,800 for brand plus Framer web design. Custom services like packaging, AI automation and creative partnerships are scoped per project. We always start with a free introductory call to understand your needs, then send a detailed proposal within 48 hours.
A typical brand identity project — including logo design, typography, colour system and brand guidelines — takes 6 to 12 weeks from kickoff to final delivery. If the scope includes web design, packaging or a broader brand system, add 4 to 8 additional weeks depending on complexity. We share a detailed timeline before starting so you can plan your launch with confidence. Rush timelines are possible for specific deliverables.
Absolutely — startup branding is one of our core specialities. We've built brands from scratch for companies across sport, tech, SaaS and lifestyle, including naming, brand strategy, visual identity, packaging and web design. We understand the constraints of early-stage companies: tight budgets, fast timelines and evolving products. Our lean packages give you a strong, scalable brand foundation without over-engineering things you don't need yet.
Brand identity is the permanent visual system that defines your brand — logo, typography, colours, iconography and guidelines. It's the strategic foundation. Art direction is how you apply that identity in context: the creative vision behind a campaign, a product shoot, a social media series or a packaging line. Think of brand identity as the instrument and art direction as the music you play with it. At pipopstudio, most projects combine both — we design the system and direct how it comes to life across every touchpoint.
Yes — while our studio is based in Paris, about half our projects are with international clients across Europe, the UK and the US. We collaborate remotely using Notion for project management, Figma for real-time design reviews and regular video calls. Time zones have never been a problem; we adapt our schedule to yours. Whether you're a startup in London, a sports brand in the US or a SaaS company in Berlin, the process and quality are exactly the same.
We primarily design and build on Framer for marketing sites and portfolios — it offers excellent performance, built-in CMS, advanced SEO control and fully responsive design without heavy development overhead. For more complex digital products or custom web applications, we design in Figma and work with trusted development partners. We also build bespoke sites in HTML, CSS and JavaScript when the project demands total control over performance and code quality. We're tool-agnostic and always recommend what fits your specific needs and budget.
Many of our clients keep working with us after the initial brand delivery, either on a creative retainer or project-by-project basis. This can include social media template design, campaign art direction, new product packaging, website updates, seasonal content or motion design. We essentially become your external creative team — available when you need us, without the overhead of hiring in-house. It's the most efficient way to keep your brand consistent and evolving as your business grows.
Every collaboration starts with a free introductory call to discuss your project, goals, timeline and budget. If there's a good fit, we send a detailed proposal with scope, deliverables and pricing. Once approved, we move through our five-phase design process — Discovery (research and brand audit), Strategy (positioning and creative direction), Design (identity creation and art direction), Delivery (brand book, asset library, web build) and Support (ongoing creative partnership). You get structured feedback rounds and regular check-ins at every stage.
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